I mean I might be the outsider, but why are these people so obsessed with billions? The first video just rambled right into "If Kylie makes a billion when she's 20, then I should too." The need to create something where the sole benchmark is money is staggeringly boring, to me, at least.
Weirdly I never paid any attention to that....I was only interested in his thoughts on writing because he's sold a lot of books. Do I agree with all of his thoughts on writing? Of course not, but there are some interesting nuggets to take away. (What happened was I found a 20 minute excerpt of the longer video that was only about the writing...that's what I first watched and I couldn't find that again...so I had to embed the whole video.)
So yeah, there are some guys obsessed with making millions. Not me....the thing that immediately resonated with me was the concept of writing a book (or books) that outlive you.
The reality is that the only reason that anyone is even paying attention to this video is because he's prefacing it with billions. I don't know how he writes, so I'm being presumptuous, but I can't see his writing being so great. Somehow, he has to push in the billions to be heard.
On the other hand, The Psychology of Money also just crossed a million books. And that's one astounding storyteller.
Bear in mind the title of the video is done by the INterviewer, not Alex Hormozi. Though I'm sure he's done videos about money and getting to 10 million and beyond.
The thing that sets him apart - and why i was interested to see what he had to say about writing - is that he's probably the biggest selling self published author in the world...certainly in the non fiction space.
Is he a great writer? He's OK. Better than some. Not as good as Morgan Housel. (Though I like SAME AS EVER better than PSYCHOLOGY OF MONEY).
About being the biggest self publishing author: I think there's likely to be a very detailed (untold) story about what was done to get there. Starting with the name of the book. I would want to see someone do this "woodworking in New Zealand" or something that's not so blatantly over the top. Like the 4 hour work week, this is designed to get people to buy into the book on a pretty average greed promise. By his standards, 99.99% will never get remotely close to getting what the book is supposed to promise.
I know I'm being cynical. It doesn't matter what you do because people don't care about the nitty gritty. All I'm saying is that at least so far, I'm not getting anything that he does, that's different from what another author —even in the same field—would do.
Whether you agree with how he runs his business or the messages he sells, up to now he has been very different than everyone in the space. There are free video versions of his both of his books on his website for example....no opt-in needed.
And he's only the third person in the marketing space I've heard talk about creating something that outlives them. You were the first. Perry Marshall the second. And now Alex Hormozi.
And you're right that a book about making Offers will have a bigger audience than Woodworking In New Zealand. Or playing the bass! (Bottom 10% of categories on Amazon.) Both of his books sell consistently in decent numbers and they are supported with some video content marketing, but mostly those sales are made by referrals and people talking about the books in articles. You don't get that effect without doing something right or providing value to the people who make those recommendations.
I don't care so much about what outlives me. I'm just annoyed when people say "You're so talented" and act as though they got a bad deal. If they stop cringing, I'm okay. It would be nice for people to say "anyone can learn six languages"—and not treat it like some inborn skill.
P.S. Anyone in India can speak at least three languages. And often knows as many as six.
The concept of 'talent' is something that people who don't want to take responsibility for what they can do use as an excuse why they're not getting results that they envy.
I have the same with books. People I talk to say how can you write 25 books in less than 3 years? I try and explain...but they don't want to listen to the mundane but truthful answer because then that takes away their excuse as to why they couldn't do something similar.
I should have paid attention to this: The section you should watch starts at the 47.12 time stamp and goes to the 1.08.12 time stamp.
But I started from the beginning. I'll now buckle down and go to 47.12. Hopefully it will be more useful and not always about fame, money etc. Also really, who cares what happens when you die? Again, it may just be me. But once you're dead, you're dead. Why would Van Gogh care that his paintings are revered today?
I mean I might be the outsider, but why are these people so obsessed with billions? The first video just rambled right into "If Kylie makes a billion when she's 20, then I should too." The need to create something where the sole benchmark is money is staggeringly boring, to me, at least.
Weirdly I never paid any attention to that....I was only interested in his thoughts on writing because he's sold a lot of books. Do I agree with all of his thoughts on writing? Of course not, but there are some interesting nuggets to take away. (What happened was I found a 20 minute excerpt of the longer video that was only about the writing...that's what I first watched and I couldn't find that again...so I had to embed the whole video.)
So yeah, there are some guys obsessed with making millions. Not me....the thing that immediately resonated with me was the concept of writing a book (or books) that outlive you.
The reality is that the only reason that anyone is even paying attention to this video is because he's prefacing it with billions. I don't know how he writes, so I'm being presumptuous, but I can't see his writing being so great. Somehow, he has to push in the billions to be heard.
On the other hand, The Psychology of Money also just crossed a million books. And that's one astounding storyteller.
Bear in mind the title of the video is done by the INterviewer, not Alex Hormozi. Though I'm sure he's done videos about money and getting to 10 million and beyond.
The thing that sets him apart - and why i was interested to see what he had to say about writing - is that he's probably the biggest selling self published author in the world...certainly in the non fiction space.
Is he a great writer? He's OK. Better than some. Not as good as Morgan Housel. (Though I like SAME AS EVER better than PSYCHOLOGY OF MONEY).
I'll check out Same As Ever :) Thanks.
About being the biggest self publishing author: I think there's likely to be a very detailed (untold) story about what was done to get there. Starting with the name of the book. I would want to see someone do this "woodworking in New Zealand" or something that's not so blatantly over the top. Like the 4 hour work week, this is designed to get people to buy into the book on a pretty average greed promise. By his standards, 99.99% will never get remotely close to getting what the book is supposed to promise.
I know I'm being cynical. It doesn't matter what you do because people don't care about the nitty gritty. All I'm saying is that at least so far, I'm not getting anything that he does, that's different from what another author —even in the same field—would do.
Same As Ever is really good.
Whether you agree with how he runs his business or the messages he sells, up to now he has been very different than everyone in the space. There are free video versions of his both of his books on his website for example....no opt-in needed.
And he's only the third person in the marketing space I've heard talk about creating something that outlives them. You were the first. Perry Marshall the second. And now Alex Hormozi.
And you're right that a book about making Offers will have a bigger audience than Woodworking In New Zealand. Or playing the bass! (Bottom 10% of categories on Amazon.) Both of his books sell consistently in decent numbers and they are supported with some video content marketing, but mostly those sales are made by referrals and people talking about the books in articles. You don't get that effect without doing something right or providing value to the people who make those recommendations.
I don't care so much about what outlives me. I'm just annoyed when people say "You're so talented" and act as though they got a bad deal. If they stop cringing, I'm okay. It would be nice for people to say "anyone can learn six languages"—and not treat it like some inborn skill.
P.S. Anyone in India can speak at least three languages. And often knows as many as six.
The concept of 'talent' is something that people who don't want to take responsibility for what they can do use as an excuse why they're not getting results that they envy.
I have the same with books. People I talk to say how can you write 25 books in less than 3 years? I try and explain...but they don't want to listen to the mundane but truthful answer because then that takes away their excuse as to why they couldn't do something similar.
It's easy to see this in context.
David Attenborough says: I hope I make a billion making this series. I can see Henry VIII saying that.
I should have paid attention to this: The section you should watch starts at the 47.12 time stamp and goes to the 1.08.12 time stamp.
But I started from the beginning. I'll now buckle down and go to 47.12. Hopefully it will be more useful and not always about fame, money etc. Also really, who cares what happens when you die? Again, it may just be me. But once you're dead, you're dead. Why would Van Gogh care that his paintings are revered today?
Ha ha - i just answered your first comment!